Agency executives discuss the changing agency model, AI, procurement and more.

Accenture Song was No. 1 in the Agency Report 2025 ranking of the world's biggest agency companies. (Accenture Song/Ad Age compilation) ...

Creative studio Basura designed the footwear, which is intended to fall apart and spread wildflower seeds as you walk.

Brands looking to market to Gen Z need to adopt a tech-driven, global mindset that prioritizes authentic connection and ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic violence.

Krispy Kreme and McDonald's announced that "after careful consideration" their parternship that began in 2024 will end as of July 2, 2025.

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...

Bans and a Snickers so fancy you eat it with a knife and fork.

Beer distributors have summoned CMOs of top brewers for a summit in search of fixes to the many industry woes, including Gen Z's disregard for beer.

The jurors parrot familiar judging jargon before choosing Heineken’s ‘Pub Succession’ in Rise New York & Partners’ experiment ...

Marketers should replace performative gestures with values-driven support that prioritizes infrastructure over optics.

Ad Age is marking Pride Month 2025 with a series of contributions from guest essayists. Today, Sandy Greenberg, founder and ...