The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose ...

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...

AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.

Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your ...

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or ...

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really ...