On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small ...

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making ...

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on virtual influencers.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page ...

Transaction IDs can benefit the ecosystem, but not if they cause information asymmetry. Solutions need to reduce bad ...

Four years and several lawsuits later,, CEO Joanna Drews is more than ready to get HyphaMetrics moving forward again.

Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ...

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...