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Consumers in Singapore are turning to AI for help in decision-making in the upcoming holiday season, with 74% of Singaporeans indicating they are open to using AI tools to shop more efficiently, ...
A US state senator has filed a complaint against Whirlpool, Omnicom Group, DDB, São Paulo-based agency DM9 and several other subsidiaries, alleging that parts of her 2018 TED Talk were manipulated ...
McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...
The merger between Assembly and ADK Global is officially complete. First announced in January 2025, the acquisition, Stagwell’s first in Asia-Pacific, has now cleared regulatory hurdles across ...
Vaping might look like a harmless choice or a clubbing flex, but it’s a trap dressed up in glossy packaging. That’s the blunt message behind 'Don’t Toy With Your Life', a hard-hitting new anti-vaping ...
Watsons has topped the list of best-loved brands by consumers in Malaysia. The Hong Kong-based health care and beauty chain beat Japanese apparel brand Uniqlo and tech giant Apple to claim the top ...
John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...
At a time when most global advertising markets are grappling with economic sluggishness and geopolitical flux, India has stood out for WPP—not just as a promising growth engine, but as a testing ...
The creative brain behind the Oatly Department of Mind Control has left the farm. John Schoolcraft, the award-winning global creative director behind the popular oatmilk brand, confirmed in a recent ...
WPP has removed references to "diversity, equity and inclusion" from its latest annual report amid growing opposition to such policies from US president Donald Trump's administration. The company, ...
With the January blues behind us, 2025 is shaping up to be a promising year for the advertising industry. Magna forecasts a global ad market growth of 6.1%, bringing total revenues close to the ...
Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...
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