Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want ...

Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting ...

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in ensuring its pages are ...

After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign.

Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than ...

When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition ...

With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. And naturally, there was a ...