AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

Customer Data Platforms (CDPs) are emerging as the critical tool for transforming raw data into personalized journeys, ...

Despite aligning on revenue and retention priorities, B2C marketing and service leaders remain divided according to data BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the only CRM built for B2C ...

Marketer impact. Marketing teams gain faster AI deployment, improved efficiency and easier integration. Optimizely announced new agentic capabilities for its AI offering, Optimizely Opal, at its ...

Users can now chat with their survey results to turn complex data into decisions in seconds SAN MATEO, Calif.--(BUSINESS WIRE)--SurveyMonkey, the world’s most popular platform for surveys and forms, ...

History shows disruption is constant; CMOs must blend past lessons with digital transformation and AI to steer future ...

At Xperience 2025 in Nashville, Genesys plays its orchestration anthem: more automation, more copilots, more growth.

AI copilots, governance frameworks, and human oversight can close the readiness gap and deliver trust at scale.

With Siteimprove.ai agents and Optimizely Opal agents, customers gain an agentic workflow across platforms to accelerate content optimization and auto-remediation directly within their content ...

Legacy systems weren’t built for today’s demands, but banks don’t have the luxury of rip and replace. Learn how one bank ...