"I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend." —Thomas Jefferson The other day, a friend of mine put her job and ...

When you're influential, everyone knows it. That's why so many companies want to build influence. The problem is that a company can't build influence. Only its people can. Now, you might argue that ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...

Devising a digital marketing content strategy for their products with lifespans that stretch into multiple years can be difficult for brands. They know they need to keep their customers engaged, but ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...

Thought leadership is not a new topic. In fact, the term was coined by Joel Kurtzman back in 1994. In the two-and-a-half decades since, we've seen the rise of YouTube experts, Instagram influencers, ...

Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance. The study, ...

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can ...

Have you noticed that the best books and movies are so totally immersive you feel as if you've actually entered the world they depict? Which is why I'd argue that the people most skilled in content ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...