Brand consistency is already important, but in an AI-saturated world it will become even more important. The generative AI wave is bringing tools to marketing departments that will level the playing ...

"I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend." —Thomas Jefferson The other day, a friend of mine put her job and ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have to ...

When you're influential, everyone knows it. That's why so many companies want to build influence. The problem is that a company can't build influence. Only its people can. Now, you might argue that ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

On May 22, 2023, a report of an explosion at the Pentagon—along with an AI-generated image supposedly backing the report—made waves on Twitter. In response, the US Department of Defense and the ...

Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

Thought leadership is not a new topic. In fact, the term was coined by Joel Kurtzman back in 1994. In the two-and-a-half decades since, we've seen the rise of YouTube experts, Instagram influencers, ...