This WARC Guide provides a summary of new thinking and best practice on ecosystem brands. Ecosystem brands open new markets and revenue streams by connecting products, services and experiences.

WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Big Tech, retail media and smart TV OEMs have joined the fight for TV ad dollars, further fracturing an already fragmented market. Viewing of YouTube content on TV devices is rising, especially in ...

China's pet market size has exceeded 200 billion yuan, but growth has significantly slowed – and the difference for brands seeking opportunity will be in offering a premium choice for people’s ...

While the process of brand building is often approached in mechanistic ways, thinking in terms of adaptive cycles, as often seen in the natural world, could be highly beneficial. The process of ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.