Southside used Spectrum Reach’s Customer Data Match capability, which allows small businesses to use their own customer data to reach existing customers and find new, similar customers. Customer Data ...

Since its initial rollout over the past year, Spectrum Reach's Customer Data Match feature has delivered over 800 successful local campaigns like Southside's, using smaller data sets to reach ...

About Spectrum Reach Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients.

Southside used Spectrum Reach's Customer Data Match capability, which allows small businesses to use their own customer data to reach existing customers and find new, similar customers. The feature ...

Prior to joining Spectrum Reach, Callahan spent nearly a decade at Fox Networks Group where he held multiple senior advertising sales positions. In his most recent role as senior vice president of ...

In her new role, Pouliopoulos will oversee the full spectrum of the company’s customer journey, from pre-sale support to ...

Spectrum offers a bunch of promotions for new customers, including bundles, TV and streaming service deals. With the exception of the triple-play bundle, promotions are price-guaranteed for 12 to 24 ...

Spectrum Reach then deployed that creative across targeted households, updating it mid-campaign as insights rolled in. “It was a practical demo of what’s now possible,” said Callahan.

Spectrum Reach today promoted Dan Callahan to senior vice president and chief revenue officer, succeeding Jason Brown who was named executive vice president of Spectrum Reach earlier this year.

Callahan joined Spectrum Reach in 2023 as group vp of National Advertising Sales, overseeing Traditional, Streaming, Addressable, Programmatic, Political, Unreserved and Client Direct channels.