Rather than shoveling out the estimated $7 million required for Super Bowl ad time, State Farm will commit to helping wildfire victims.

State Farm confirmed Friday that it is pulling an ad that was going to run during next month's Super Bowl, as the company receives criticism for recently canceling California homeowners' insurance. “State Farm,

State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.