Rather than disrupting or disappointing gaming audiences, smart brands take common-sense steps to ensure their in-game ads ...

Marketing teams dream of campaigns that make headlines, go viral, and get players counting down the days until launch. But ...

Using AI to produce footage of video games with a consistent world and rules could prove useful to game designers ...

Elon Musk has once again circled back around to the idea about making an AI-based game studio. And he does seem serious about ...

Microsoft unveiled artificial intelligence tools that can create video game scenes that would normally have to be programmed ...

Microsoft Research and Ninja Theory teamed up to build Muse, a generative AI model capable of generating gameplay.

A Seattle-based team that contributed to development on the popular online action game Marvel Rivals has reportedly been ...

Video gaming has its own version of this. The backlog. Most console or PC owners probably have one - an ever-growing ...

The video game industry saw "recovery and improvement" in 2024, with overall investment activity reaching $17.5 billion, ...

Microsoft views the Muse AI model more as a tool for game preservation and concept brainstorming than a way to replace ...

Each year every gaming outlet picks one game to be the best of the year among all the others. We have ranked the best game of the year winners of all time.

Microsoft presents its generative AI model Muse, which brings revolutionary changes to the video game development process.