The Jumpman logo is a silhouette of basketball player Michael Jordan. It was crafted by Nike shoe designer Peter Moore, with Jordan recreating the pose from a magazine photo. The logo …

Feb 17, 2024 · Get the full history behind the Jordan logo inspired by the greatest player of all time.

Dec 9, 2025 · The logo was inspired by Jordan’s unique playing style and ability to soar above the court, making incredible shots. The logo is a black silhouette of Michael Jordan’s jump with his …

In the world of sneakers, few symbols are as instantly recognizable as the Air Jordan Jumpman logo. A silhouette that captures the essence of Michael Jordan’s gravity-defying grace, this...

What does the Air Jordan logo represent? The Air Jordan logo, otherwise known as the “Jumpman,” is a stylized image of Michael Jordan leaping towards a basketball net in his …

The Jumpman logo is a silhouette of Michael Jordan soaring through the air, mid-dunk. It first appeared on the Air Jordan III sneakers and has since become the face of the Jordan Brand, a …

Dec 17, 2023 · Discover the legacy behind the Air Jordan Logo, diving deep into its origin, design evolution, and impact in the world of sneakers and sports.

Nov 19, 2025 · When the Air Jordan Jumpman logo debuted on the Air Jordan I in 1985, it punctuated each side panel with sleek drama. That bold emblem challenged NBA rules on …

Nike had just signed Jordan to an endorsement deal, and Moore was tasked with creating a logo that would capture Jordan’s incredible athleticism and iconic style. Moore’s design featured an …

Oct 7, 2024 · In 1985, Michael Jordan proved the ultimate vehicle to move Swoosh branded sneakers. The flight-inspired Wings logo signified his airborne endorsement. Funny enough, …