May 17, 2020 · Drinks giant Coca-Cola is officially the world’s most chosen FMCG brand, with dental brand colgate in second and cleaning brand Dettol in third. Kantar Worldpanel has just released its fifth annual Brand Footprint study, ranking the most chosen FMCG brands across the world and revealing a macro view on the global FMCG industry.

Feb 8, 2021 · Switzerland’s Nestlé is the world’s largest fast moving consumer goods company, followed by two US-giants: Procter & Gamble and PepsiCo. Combined, the 40 largest FMCG companies in the world generated over $1 trillion in sales over their latest financial year.

Learn how Coca-Cola became a global giant through branding, innovation, partnerships, and localization - a case study on smart business strategy.

Coca-Cola remains the world’s most purchased brand for the 12th consecutive year while at-home treats define reshaped shopper behavior in 2023. Kantar’s Worldpanel reveals the world’s most chosen brands and lays out a comprehensive view of how shopper behavior evolved around the world in 2023.

Aug 9, 2024 · Why Coca-Cola is the Prime Target in FMCG. Coca-Cola’s massive market presence, with a revenue stream of over $45 billion, makes it an obvious target for emerging brands. In the FMCG sector, targeting such a dominant player …

Mar 6, 2025 · Akin to its formula, Pepsi’s iconic logo, has undergone sweeping changes since its launch, initially featuring the same red color as that of its competitor, Coca Cola.

May 16, 2019 · According to the 2019 edition of Kantar's Brand Footprint report, Coca-Cola remains the most chosen FMCG brand in the world for the seventh year running. According to the report, which...

May 19, 2015 · LONDON: Coca-Cola has retained its position as the world's most popular FMCG brand, although the beverage faces a growing challenge from some household goods, according to new global rankings from Kantar Worldpanel.

May 16, 2024 · Other soft drink brands manufactured and sold by the Coca-Cola Company include Diet Coke, Sprite, and Fanta. What is often surprising to consumers is that the non-alcoholic beverage giant is...

May 22, 2018 · Coca-Cola, Maggi, and Lay’s are some of the most popular FMCG brands worldwide, according to the Kantar Worldpanel’s Brand Footprint, however, local brands are continuing to steal a bigger market share. Coca-Cola topped the ranking for the sixth year running, remaining the world’s most chosen brand.