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  1. Gen Z Prefers YouTube and TikTok Over Traditional TV | Hypebeast

    3 days ago · Summary 43% of Gen Z now prefer social video platforms like YouTube and TikTok over traditional TV Time spent streaming video is rising to over 4 hours daily, while traditional …

  2. 43% of Gen Z Prefer YouTube and TikTok to Traditional TV and ...

    Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional TV or paid streaming. According to Activate Consulting’s Technology ...

  3. Study: Gen Z Prefers YouTube, TikTok To TV - YouTube

    Nearly half of Gen Z prefer social media and YouTube over traditional TV, as streaming continues to grow.

  4. Entertainment: The Byte-Cast Revolution: Gen Z Chooses ...

    4 days ago · The 43% Preference Threshold: A significant 43% of Gen Z consumers now actively prefer YouTube and TikTok over traditional TV channels. This is not just about supplementary …

  5. 43% of Gen Z chooses YouTube and TikTok over traditional TV ...

    4 days ago · Microdramas are becoming more popular, which is good news for platforms like YouTube and TikTok that appeal to Gen Z.

  6. Rarely on a TV: What the UCLA Study Gets Right (And What It ...

    Oct 30, 2025 · A new UCLA study shows Gen Z is reshaping how we watch and what we want from stories. So we talked to them about how they consume media.

  7. Social video overtakes traditional TV among Gen Z and ...

    Jan 27, 2025 · Social video platforms like YouTube and TikTok are changing how young audiences consume entertainment, with new data showing a significant shift in screen time …