Sep 10, 2024 · We'll explore this history from specific examples to broader thematic analyses, examining the can's design elements and their impact on the brand's identity. The initial Diet Coke can, launched in 1982, presented a bold contrast to its Coca-Cola counterpart.

Apr 12, 2021 · Coca-Cola has unveiled a new, simplified design system across its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke brands. The change is the first global redesign of packaging since 2015, when the company first instituted its “One Brand” strategy , which featured work by Turner Duckworth, Epoch Design and Bulletproof.

Jan 11, 2018 · Diet Coke has been rebranded and given a new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The Coca-Cola Company says aims to attract a wider audience to the drink.

Jul 26, 2022 · Coca-Cola has launched limited edition Diet Coke cans that have been designed by Kate Moss. The model is the brand’s new creative director to create Diet Coke by Kate Moss ‘Love What You Love’ Limited Edition campaign.

Jul 21, 2022 · In celebration of Diet Coke‘s 40th anniversary, the brand released its “Love What You Love” campaign, featuring four limited-edition cans designed by Moss. Elsewhere, the campaign will see Moss releasing a series of films and curated events to mark the occasion.

Jan 10, 2018 · The Coca-Cola Company sure hopes so. The brand announced Wednesday that it's done a total design overhaul for the diet soda, featuring thinner cans and bright designs for its new flavor...

The brand announced Wednesday that it's done a total design overhaul for the diet soda, featuring thinner cans and bright designs for its new flavor offerings. In addition to mango and...

Sep 2, 2011 · The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop, creating a bold look for fall.

Jan 15, 2018 · In an effort to appeal to younger consumers, Diet Coke is launching a sleek new design. Whereas the previous can had a busier design with larger text, the redesigned can is more...

Oct 3, 2013 · Brought to life by San Francisco-based agency Turner Duckworth, the bold design features Swift’s popular quote handwritten in Diet Coke red along with the singer’s logo, which wraps the 12-ounce can.