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  1. What a decade in SEO taught me about keyword research that works

    Jul 24, 2025 · Keyword research is changing. Here’s the step-by-step process I use to find buyer-driven keywords that still earn clicks in today’s AI-powered search.

  2. How to use buyer journey keyword research to unlock SEO …

    Oct 9, 2025 · Now you understand the context of the buyer journey, each phase, and some ideas of keywords, I’ll walk you through a step-by-step process of how I do keyword research for …

  3. 5 SEO keyword research tools that help teams show up in search

    Dec 16, 2025 · It brings your keyword research, content planning, and performance tracking together in one connected workspace. With HubSpot, you can discover what to rank for, …

  4. I Asked Experts About Improving Keyword Rankings — Here Are …

    Feb 26, 2025 · Just because a keyword has a high search volume or a low difficulty score doesn’t necessarily mean you should target it. Working on your organic search ranks requires strategic …

  5. Why Keyword Intent Matters & How It Leads to Higher Search …

    Feb 18, 2025 · Your content needs to match the keyword intent netizens are searching for. Here are tips to help you get it right.

  6. The 13 Best Keyword Research Tools to Find the Right Keywords …

    Mar 6, 2025 · The right keywords make all the difference. Try these 13 keyword research tools to refine your SEO strategy and drive more organic traffic.

  7. How I do content research: Steps to follow (with examples)

    Aug 14, 2025 · Good content starts with great research. Here’s how I gather original insights, work with experts, and stand out from AI-generated noise.

  8. How to Conduct PPC Keyword Research (and Why You Should)

    Dec 21, 2023 · With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Completing PPC keyword research can ultimately …

  9. SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

    Dec 13, 2023 · You can start with free tools like Keyword Surfer or Google Ads Keyword Planner. For more tips, check out HubSpot’s keyword research for beginners guide and competitor …

  10. How to Fuse Website Design and SEO [Tips & Examples]

    Feb 14, 2024 · Begin by conducting thorough keyword research to understand what your target audience is searching for. Tools like Google Keyword Planner can help you identify relevant …