Discover Sarasota, Florida's white-sand beaches, arts & culture, dining, and shopping. Plan your perfect trip with our official guide, tips, and deals.

Explore Sarasota’s award‑winning beaches, world‑class arts, shopping, dining, nature parks, festivals & family adventures on Florida’s Cultural Coast.

Discover the best of Sarasota! Explore top attractions like The Ringling, relax on Siesta Key Beach, and enjoy unique boat and trolley tours.

Explore Sarasota’s top attractions: art museums, botanical gardens, beaches, parks, dining, shopping, festivals & family‑friendly adventures.

Sarasota is a cultural hub with can’t-miss celebrations in all seasons. Here’s a guide highlighting some of our top annual happenings — bringing visitors near and far to Florida’s Gulf Coast.

Explore Sarasota County’s top six beach destinations—Longboat, Lido, Siesta, Casey, Venice & Manasota Key—each with its own charm and activities.

Sarasota’s beaches have something for everyone, from luxury resorts along Longboat Key to the laid-back vibe of Siesta Beach – the #1 Beach in the U.S. and #4 in the World, according to Tripadvisor’s …

Order the Official Visitor's Guide of Sarasota County® and discover things to do, places to see and where to eat, shop, play and stay throughout the Sarasota area.

Big Things are Happening: 2025 in Sarasota There's a lot to be excited about in Sarasota as we welcome the new year. From a revamped aquarium to an expanded cycling trail to many other …

Welcome to Sarasota County! When you're here, get insider information on where to go and what to do while in the area by visiting one of Sarasota County’s Official Visitor Information Centers.