Exploring the evolution of PR | PRmoment.com
The Agency Growth Forum. At this one event, 13 experts will each give you a 20-minute Masterclass on what we've identified as the 11 most important elements in running a modern, profitable and successful PR firm. Taking place on Tuesday 12th November 2024 in London, both virtual and in person tickets are available. View Agenda.
Gone in 60 seconds? PR best practice for long-form
17 hours ago · Depala’s top three tips for creating and meeting demand for effective long-form video: Prioritise audience-centric storytelling by crafting content that addresses viewers' interests or solves a problem keeps them engaged. Open with an engaging hook to capture attention early on and maintain a structured narrative to avoid drop-offs.
What Gen Z wants from its leaders | PRmoment.com
21 hours ago · According to our recent Purpose Pulse report, 53% of Gen Z and Millennials expect companies to do more on social issues, a significant increase from 39% in 2021. For example, when it comes to tackling climate change, 60% think businesses are not doing enough, with over half supporting regulation around plastic packaging (54%) and taxes on the ...
Your PR planning guide | PRmoment.com
May 30, 2024 · Dalal Nageh, director of training and communications at London School of Public Relations: “When planning PR campaigns in 2024, it's crucial to prioritise authenticity and purpose-driven narratives.Consumers are increasingly wary of empty promises and greenwashing, so align your campaigns with your brand's genuine values and commitments to social and environmental responsibility.
Is PR a career for life? - PRmoment.com
Mar 26, 2024 · The secret to longevity in PR is a mix of resilience, adaptability, and a genuine love for storytelling. PR isn't just about spinning stories; it's about building relationships, understanding human psychology, and staying ahead of trends. “In terms of talent retention in the PR industry, there's certainly room for improvement.
The best PR stunts of 2021 - PRmoment.com
Dec 2, 2021 · Beans on Weetabix. Mia Borg, junior account executive at agency Stellar PR: “My favourite PR stunt of 2021 was the viral meme of the Weetabix and Heinz baked beans, where Weetabix tweeted: “Why should bread have all the fun, when there’s Weetabix?” with an image of beans on Weetabix attached.
PR Research - PRmoment.com
The intersection of PR & SEO. 27th Nov 2024, 4:00PM. £40 + VAT early bird ticket £55 + VAT standard ticket, Online. More Info. The hub for all the latest PR Research, PR data and PR analysis : Dive into Trends, Case Studies and Analysis.
How can PR agencies grow? | PRmoment.com
16 hours ago · Welcome to the PRmoment Podcast. This week we’re chatting to Kat McGettigan, founder of Fine Lines. Kat describes Fine Lines as an “agency-growth agency.”. Previously she worked at Grayling, M&C Saatchi and Weber Shandwick. Thanks so much to our PRmoment Podcast partners The PRCA. 3 mins “There are 3 pillars to good growth.”. “You ...
PRmoment’s Impact Report 2021 | PRmoment.com
Dec 14, 2021 · (4) PRmoment Beginner’s Guide. Read by nearly 5000 PR people within the first few weeks of its launch in the summer of 2020, The PRmoment Beginner’s Guide covers a range of topics from working in-house or for an agency through to client management, corporate communications, entrepreneurship, thriving on D&I, PR and …
Do AI and PR go together? - PRmoment.com
Jul 4, 2024 · Not to mention, nobody likes change. But are PR and AI a match made in heaven, or more like a Greek tragedy? Speakers at the latest PRmoment Masterclass, AI in PR demystified the idea of AI-driven aids for over 160 virtual delegates and physical attendees at the conference held at Kings Place, London. "People are using the wrong ones [AI tools]."