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The Helios – our logo. Our logo was launched in 2000 and was designed as a dramatic break with tradition. Two decades later, it is still unlike any other energy identity and symbolises a number of things – not least our greatest source of energy: the sun itself.
BP Logo, symbol, meaning, history, PNG, brand - Logos-world
Apr 16, 2024 · The world’s largest oil and gas producer, British Petroleum, changed its corporate identity after renaming in 2001. Now, the BP logo features Helios, a god from Greek mythology, symbolizing the energy of all kinds and the breadth of the product range.
BP - Wikipedia
In the first quarter of 2001 the company adopted the marketing name of BP, and replaced its "Green Shield" logo with the "Helios" symbol, a green and yellow sunflower logo named after the Greek sun god and designed to represent energy in its many forms. BP introduced a new corporate slogan – "Beyond Petroleum" along with a $200M advertising ...
BP | Logopedia | Fandom
In response to negative press on British Petroleum's poor safety standards and with the public having deemed the shield “too oily” overall, BP introduced a brand new corporate logo on 24 July 2000, marking an end to the familiar shield design that had been used since 1930.
BP Logo and sign, new logo meaning and history, PNG, SVG
Today, BP no longer stands for British Petroleum, but Beyond Petroleum. This symbolic name fully reflects the development of the corporation in the direction of the study, production, and active use of alternative energy and the latest types of fuel.
The story of BP Alphabet – Logo Histories
May 27, 2023 · In 1920, BP employee A.R. Saunders won a competition to design the first British Petroleum (BP) logo. The shield logo devised in 1920 and carried forward didn’t address larger challenges the corporation faced as it expanded its products, services and international reach in the mid-century.
#4 Behind The Design; The World’s Most Expensive Logo
Nov 8, 2022 · The British multinational oil and gas company BP’s logo has evolved from a simple black-and-white wordmark to a vibrant and meaningful symbol. The company was founded in 1909 under the name...
BP Logo: Meaning, History, Design Influences, and Evolution
Feb 26, 2024 · In this article, we will delve into the meaning behind the BP logo, explore its fascinating history, analyze the design influences that have shaped its visual identity, and discuss its evolution into a modern symbol of progress and sustainability. Understanding the BP Logo
Logos | LOGO R.I.P.
For 70 years, the green and yellow shield of BP (British Petroleum) was one of the most instantly recognisable brand marks in the world. The origins of the BP logo go back to 1920, when a staff competition to design a trademark was won by A. R. Saunders, an employee of …
Our brands | Products and services | Home - bp
Our logo was launched in 2000 and was designed as a dramatic break with tradition. Two decades later, it is still unlike any other energy identity and symbolises a number of things – not least our greatest source of energy: the sun itself.
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