The Lorax Speaks For The SUVs - NPR
Mar 2, 2012 · One of those licensing agreements in particular is attracting some strongly negative feedback: the film's cross-promotion with automobile manufacturer Mazda, which launched a commercial on...
Mazda’s new SUV gets fictional approval from the Lorax and the …
Feb 29, 2012 · This analysis of the cross-promotional and hyper-commercial nature of the Lorax film with Mazda, was written by Kevin Timmer. Mazda has partnered with Universal Pictures upcoming release of the film “Dr. Seuss’ The Lorax 3D” in a commercial for the car company’s compact SUV, the CX-5.
The Lorax Speaks for the Trees (and Mazda's New Crossover SUVs)
Feb 28, 2012 · The Japanese car maker has teamed up with Universal Pictures to cross-promote their new compact crossover sport utility vehicle, the CX-5, with the movie studio's upcoming adaptation of The...
'Lorax' promotions try to balance marketing with message
Mar 5, 2012 · Automaker Mazda's Lorax commercial for its CX-5 crossover SUV is one that might feel incongruous to consumers even though the animated commercial touts the vehicle's fuel-efficient "SkyActiv...
Mazda CX-5 is Star of Dr. Seuss' The Lorax Commercials
Feb 21, 2012 · The new 2013 Mazda CX-5 crossover is getting an exclusive spot in a couple of new commercials promoting the new Dr. Seuss' The Lorax movie. In the 0:30 and 0:45 second spots with the new CX-5...
I Am The Lorax. I Speak For The SUVs - Forbes
Mar 2, 2012 · The Lorax, for those unfamiliar with the story, is the gruff, yellowish-orange and mustachioed woodland creature who confronts the Once-ler, a greedy entrepreneur who clear-cuts the neon-hued ...
Mazda CX-5 joins the cast of Dr. Seuss' The Lorax - Autoblog
Feb 20, 2012 · To activate the partnership, Mazda will launch a co-branded national Dr. Seuss' The Lorax-themed commercial spot based around Mazda's SKYACTIV® TECHNOLOGY, which increases fuel economy without...
The Lorax Speaks For The Mazdas - Fast Company
Feb 23, 2012 · In what surely is a soon-to-be-renounced synergistic advertisement, the new Lorax movie has put out a synergistic ad campaign in which the Lorax–Dr. Seuss’s legendary environmental activist...
The Lorax Promotional Tie-Ins - Redbook
Mar 20, 2012 · The Lorax doesn't just speak for the trees anymore: Hollywood promotional tie-ins have hit a new low with Dr. Seuss' environmentally-concerned The Lorax. The movie is being used to shill for over...
“The Lorax” Marketing Campaign Misses the Forest AND the …
Mar 5, 2012 · As part of its promotional push, Mazda is teaming up with the National Education Association for its “Read Across America” effort, unveiling its supposedly fuel efficient SUVs (classic internal combustion engines; not even hybrids) at schools in 20 US cities with actors portraying the Lorax.