IRI and NPD Rebrand as Circana, the Leading Advisor on the …
[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer behavior.
Circana Welcomes 18 New Participants to Its Diversity Advantage …
3 days ago · Chicago, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today announced the launch of the fourth cohort of its Diversity Advantage Program ...
Circana Launches Liquid AI, Marking Five Years of AI Innovation
Chicago, July 11, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today launched Liquid AI™, the next generation of Liquid Data ®, empowering clients...
Circana to Acquire NCSolutions and Nielsen’s Marketing Mix …
Aug 26, 2024 · With these two acquisitions, Circana will expand its media measurement capabilities while also increasing its marketing mix modeling and unified measurement solutions and footprint.
Circana Reveals Value-Based Deals, Not Just Price, Drive 54 Billion ...
Chicago, IL, Oct. 15, 2024 (GLOBE NEWSWIRE) -- The foodservice industry is experiencing a fundamental shift in consumer behavior, with value emerging as the primary driver behind purchasing...
Circana Expands Liquid Data for General Merchandise
CHICAGO, March 22, 2023 — Circana, formerly IRI and The NPD Group, is expanding its industry-leading Liquid Data technology platform for CPG, retail and media to generate new levels of growth for general merchandise and foodservice.
Circana Welcomes 18 New Participants to Its Diversity Advantage …
4 days ago · CHICAGO — Jan. 21, 2025 — Circana™, a leading advisor on the complexity of consumer behavior, today announced the launch of the fourth cohort of its Diversity Advantage Program (DAP). Designed to empower minority- and women-owned businesses, the program provides access to valuable consumer data, expert coaching, and consulting services to help these businesses achieve …
Circana Launches Advanced Capabilities to Size AI PC Market and …
Jul 2, 2024 · With this expanded capability, Circana is providing a multiyear forecast for AI PCs enabling clients to better anticipate demand, plan distinctive new product features and collaborate with...
IRI and NPD Rebrand as Circana, the Leading Advisor on the …
Mar 7, 2023 · CHICAGO-- (BUSINESS WIRE)--Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity:...
IRI, NPD Rebrand to Circana - CSP Daily News
Mar 7, 2023 · Following their merger in August 2022, Information Resources Inc. (IRI) and The NPD Group unveiled a new combined company name and brand identity: Circana. Circana is a leading advisor on the complexity of consumer behavior.
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