The unusual story of how Gap revived its iconic dancing ads

Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring global girl group KATSEYE. Set to the iconic early-2000s anthem 'Milkshake' by Kelis, the campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance choreographed by Robbie Blue. Directed by Bethany Vargas and shot by Bjorn Iooss, the campaign captures the spirit of individuality — championing denim as a canvas for self-expression, unity, and style that transcends generations. Read here: h

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