Do Gen Z and Gen Alpha care about Atari? | BBC News
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YouTubeBBC News
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Atari CEO Wade Rosen admits that the retro gaming brand can give "Nirvana t-shirt energy" when it comes to a younger generation of people. He feels this nostalgia, and the fact the iconic brand has earned a place in popular culture, has given Atari the right to a place in people's homes, with the release of their new handheld, the Atari ...
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