Rube Goldberg: Artist, Inventor, Adjective
Rube Goldberg: Artist, Inventor, Adjective
Apr 23, 2022
rubegoldberg.org
Now 22 years old, Honda’s 120-second ‘Cog’ advert was shot in the style of a Rube Goldberg machine, following a chain of colliding parts taken from a disassembled Honda Accord. 🚗🔧 Despite only being broadcast 10 times over a 10-day period in April 2003, due to the high cost of such lengthy TV advertising slots, ‘Cog’ is widely considered one of the most groundbreaking, influential, and consequently most awarded TV adverts. 🏆🎬 #e4m #HondaCog #GroundbreakingAds #Honda #Innovation #CreativeComm
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Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist
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🔸Айрін | SMM-ниця | Wrocław on Instagram: "Якою ціною зроблена ця найнагороджуваніша реклама в історії? 🎬 2002 рік. Honda — третій за величиною японський автовиробник після Toyota і Nissan. Але продажі у Європі падають з 1998 року. Імідж бренду: "нудний, але функціональний". Розповім про рекламну кампанію 2003 року Honda — "The Cog". Концепція: Rube Goldberg machine з реальних деталей Honda Accord. Команда інженерів, спецефектників і дизайнерів місяць працювала з розібраним Accord, перш ніж на
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